How do you approach pricing strategy for a new SaaS product?

Rupal Saini
6 replies

Replies

Simon🍋
Start with value-based pricing. Test different tiers and offer a free trial to gauge willingness to pay.
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Griffin Rhys Donovan
Pricing is always tricky. I'd start with researching competitor pricing to get a baseline, then A/B test different price points and see what converts best. Having a free trial is definitely key for a new SaaS. You could also try a value-based model where pricing scales with usage/seats. The key is iterating till you find the sweet spot that maximizes revenue.
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Willow Evangeline Harlow
Definitely start with value-based pricing. Look at what value you're providing customers and price based on that. A/B test different price points to see what converts best. And definitely offer a free trial - super important for a SaaS to let people try before they buy to see the value. Also consider a freemium model with paid upgrades. Pricing is key to get right from the start!
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Ivy Maxwell
Consider your target markets budget and buying behavior.
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Alina Lee
Experiment with different pricing models to find the best fit.
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