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  • How do you assess the strategy of "promote first, create buzz, then develop the product"?

    Chen Zhang
    4 replies

    Replies

    Alvaro Villalba Perez
    I think it's just BS. We follow this: start developing, promote as build in public, create buzz, finish the development, do a big launch, keep up the momentum
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    Deniz Savkay
    @alvarovillalb_ totally agree. Promoting without the actual product will leave your audience un-interested.
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    Jonathan Monroe
    While promoting and creating buzz upfront can generate initial interest, it's crucial to balance it with a solid development plan. Ensure that the product's core features align with the promoted vision to meet user expectations. Regularly communicate development progress to maintain credibility and sustain interest.
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    Tyrone Robb
    it depends on the time delay from the buzz to the launch. Any moment gained could be a waste of time if the delay has wiped the memory of those on your waitlist. if it's quick then why not.