Give a free trial, if your product brings them a benefit or is some kind pain relief the will easily subscribe.
If they don't subscribe make sure to catch up why. Could be pricing or missing features
@hayerhans This. If the value proposition isn't clear, then a free trial is the best way to demonstrate that. It's also important with how you structure it. I noticed if you require payment information to be entered on sign up, it discourages many potential customers.
"During the initial days of a product, it is easiest to get new users to join if they're already interested in the product. People are more likely to use a product if a friend has invited them or if they've heard of the product from a non-affiliated source.
One of the best way to get more users intitally is by Word-of-Mouth marketing strategy, helps you get people to talk about your brand, product, or business that in turns generate more values for your product. "
Define your ICP in a really niche way and approach them with white-glove onboarding.
You can set up a small dedicated resource and get them in with a more personalized invitation to test out your offering and provide valuable feedback.