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    How do you incorporate data analytics and tracking into your digital marketing strategies?

    PINAR CENGİZOĞLU
    4 replies
    Data is powerfull! How do you incorporate data analytics and performance tracking into your digital marketing strategies? Are there any tools or platforms you find particularly useful?

    Replies

    Neal Woolery
    Oh, you bet! Data's like our GPS in the digital marketing landscape. Google Analytics is our go-to for web performance, while Hootsuite gives us the scoop on social media engagement.
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    Tej Garikapati
    Google analytics and fb pixel data is gold and in my opinion more than what you need. But, looking forward to AI based websites that give you a simple langauge summary and implications of your google analytics. Maybe we can collab? ;)
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    Melissa Phillips
    Google Analytics is my bread and butter for tracking. Beyond that, I've found using Hotjar for heatmaps and user recording quite useful. Also, we experiment with A/B testing through Optimizely to really hone our strategies based on the data.
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    Tatiana Vdovychenko
    One of our popular platforms is Google Analytics, which helps me track website traffic, user engagement, and conversion rates. I also use social media analytics tools like Facebook Insights and Twitter Analytics to understand the reach and impact of our social media campaigns. Additionally, I use marketing automation platforms like HubSpot and Mailchimp to track email campaign performance, lead generation, and customer acquisition. At my company, jetsoftpro.com, I was able to reduce the cost of our ads campaigns precisely because of the research and analysis of the date. Therefore, I always emphasize that it is not just to collect data, but also to approach its analysis responsibly. I will wait for other answers! I hope to learn about new tools and features!
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