How do you increase the engagement/following of your product's social media?
Rohan Mukherjee
24 replies
Other than generic advice like "be consistent", what are some useful tips that can help in scaling the audience of your social media pages?
Replies
M Anees@m_anees1
Use relevent hashtags. Hashtags will help you to reach wider audience
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Utilize paid advertising
Cross-promote across different platforms
Engage with your audience regularly
@ogaga_john Regarding cross promotions - doesn't each platform have a different kind of content that works specifically? For instance, the audience on X (formerly Twitter) usually responds text content, whereas Instagram users respond to images/reels. Would you recommend creating separate content pipelines for separate social media platforms?
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First of all know your audience, their interests
@vivienne_michaels Let's say I'm building a social media platform for a brand. Do I talk about topics that aren't related to the brand - but are still related to the target audience - using the brand's social media?
Run "micro-campaigns" with quirky, time-limited challenges or giveaways. Think of fun tasks like a 24-hour meme contest or a "caption this" challenge. These quick bursts of activity create a sense of urgency, encourage user-generated content, and spark conversations. The buzz generated often extends beyond the campaign, bringing in fresh followers organically.
@dedew16 I've tried doing interactive posts in the past (not a meme contest, but something along those lines). The problem I faced on X (formerly Twitter) is that my post didn't have enough reach, so nobody really participated in the activity or challenge. How do I overcome the obstacle of making sure my posts reach a respectable audience?
Showcase your content properly. Use a variety of formats (e.g., images, videos, articles).
@rebecca_kim1 Do you cross post the same content across different platforms, or do you tailor content specifically for each platform? As far as I can tell, X (formerly Twitter) relies heavily on text based content and articles, and Instagram relies on more visually appealing and catchy content.
Be open-minded to feedbacks, and make people feel engaged.
First of all understand the fact that your audience is everything. Respond them properly
@millie_miller I'd be happy to respond to them, my current issue is that my posts don't reach the audience I'm targeting - they have very few views and very little engagement.
Be consistance, post regularly and maintain a consistent brand voice.
Launching soon!
Consistency's useless if no one cares. Spice it up - ask questions, post hot takes, make sharing your content a no-brainer. Get people talking!
@simonas_kauzonas That's the kind of discussion I was hoping to have.
How do I make sure the questions I ask, or the spicy content I make reaches the people I'm making it for? I've tried to post interactive content (specifically on X) in the past, but the posts don't reach a respectable audience, and therefore have no engagement. Is there a way to fix that? (I think buying the premium subscription would be a way?)
Be always in the "circle" so that people will aware your product and getting nosy about it