How do you measure the success of your email marketing campaigns? Any preferred metrics or tools?

Question

Mayuri Maokar · Accepted Answer

For me, it's all about engagement. I zero in on click-through rates and conversions - they show if my content's actually hitting the mark.

Mailchimp's/Mautic is my go-to for tracking. Simple, but gets the job done.

Honestly though, my favorite "metric" is subscriber feedback. Nothing beats a real conversation to understand what's working.

What's your secret sauce for measuring success? Always curious to hear new approaches!

Zeynep Ozkasim · Answer

The tool you should pick depends on a lot of factors such as industry, specific features you need, business type, etc. If you're looking for a CRM tool, our proprietary algorithm can generate a custom list of best matches for your business. Feel free to take a look at vendorbox.io/ or message me for more details.

Salvatore J. Friend · Answer

@mayuri_maokar I focus on conversion rates and feedback too, and I find A/B testing with different CTAs incredibly insightful.

Salvatore J. Friend · Answer

@zeynep_ozkasim Thanks for sharing will check this out

Answer

I track open rates, click through rates, and conversions from email to see what's working. A/B testing subject lines helps optimize open rates. Mailchimp has solid reporting for the basics, but I'm considering trying a more advanced tool like Klaviyo to better segment and personalize email journeys based on subscriber behavior. Would love other recs for email marketing tools with robust analytics!

Zeynep Ozkasim · Answer

@salvatorej_friend of course! We just launched Alpha (which is why it takes 2 days right now to finalize the list) and I would love to hear your thoughts even if you don't use our service :)

How do you measure the success of your email marketing campaigns? Any preferred metrics or tools?

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