How do you measure the success of your products, and what metrics do you use to track progress?

- Logo Churn (Gross): A measure of the number of customers lost during a particular time period (as a %) - Revenue Churn (Gross): % of revenue lost due to cancelations or downgrades - Net Churn: The measure of lost revenue month over month due to cancelations or downgrades after factoring in any new revenue from existing customers (i.e upgrades or expansions)

It highly depends on which stage your product or company is currently at. For a startup, mainly focus on customer related metrics, like # of customers, # of new customers, customer churn, to ensure that you're developing a product customers want; For a non-startup, it's much more complicated and should focus more on business related metrcis, like MRR, ACV, unit econoics, to ensure that you're running a success business based on this product.