How do you measure the success of your products, and what metrics do you use to track progress?

Question

Ozan Yalçın · Accepted Answer

- Logo Churn (Gross): A measure of the number of customers lost during a particular time period  (as a %)
- Revenue Churn (Gross): % of revenue lost due to cancelations or downgrades
- Net Churn: The measure of lost revenue month over month due to cancelations or downgrades after factoring in any new revenue from existing customers (i.e upgrades or expansions)

Brian Chen · Answer

It highly depends on which stage your product or company is currently at. For a startup, mainly focus on customer related metrics, like # of customers, # of new customers, customer churn, to ensure that you're developing a product customers want; For a non-startup, it's much more complicated and should focus more on business related metrcis, like MRR, ACV, unit econoics, to ensure that you're running a success business based on this product.

How do you measure the success of your products, and what metrics do you use to track progress?

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