How do you shop online? Do you watch a video first?

Question

91% of people watch a video before purchasing something online. Are you one of them?

Business Marketing with Nika · Accepted Answer

Depends on the price of the product but when I am like: "I need this product but am still not sure" – I want to see more than pretty copywriting on the web. I need some demonstrations, testimonials/reviews/experiences from previous users. To know the pros and cons as well. If it is worth investing in the product.

Answer

If I'm buying any tech products. For other products like supplements or selfcare, I read Amazon reviews.

Alex Bozhin · Answer

Nope. You can still read the review, but I don’t watch the video.

Henry Habib · Answer

I usually check out reviews and ask around in forums to see if anyone's bought it and what their experience has been.

JD Worcester · Answer

@alexbozhin Gotcha! Reddit Reviews > YT Reviews

JD Worcester · Answer

@henry_habib Always a solid strategy, I love Reddit cause everyone is honest.

Marie-Philippe Leblanc · Answer

I’m still one of those people who needs to see / touch before I buy so most of time I’ll buy online when I’ve seen a friend with it, or they don’t have it in stores anymore

Andrew Hawel · Answer

Hi JD! It depends on what I'm buying. If it's lower cost, a video is not needed but once it starts getting pricey, I usually watch a video or two.

Sree · Answer

If I’m buying a tech product (phones, PCs, headphones) I’m almost always gonna watch reviews of it on YouTube. I regularly watch tech reviews and I already watched a video of something I’m gonna buy, I’ll watch it again.

For anything else, I’ll just go through the review section on Amazon or look up what people say on Reddit

JD Worcester · Answer

@mplebl Thanks for your feedback! My GF will order a lot of clothes online then return the stuff that doesn't fit. Seems like so much work lol

Answer

Hey let’s connect JD! I find that online, I normally know what I want. I tend to gravitate to reviews for my specific problem. If a video is there for more technical stuff, I always watch it! But not so much on my daily purchases

JD Worcester · Answer

@andrew_hawel We are 100% on the same page here lol

Marie-Philippe Leblanc · Answer

@jd_worcester hahaha yes that does seem like a lot of work. Honestly if she was here in Italy, the wait time at the postal office to send out packages would make her rethink that process I think hahaha

JD Worcester · Answer

@millisen @sreenington I would agree with both of these statements. Anything tech related i'll typically watch a video because it's more complex and expensive. I really like Marques Brownlees reviews.

Sree · Answer

@millisen yeah for anything other than tech, I’ll go through reviews written in Amazon or sometimes even Reddit. I can always trust major tech channels like mkbhd, LTT, Dave2d and JarrodTech

How do you shop online? Do you watch a video first?

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