How do you shop online? Do you watch a video first?

Question

91% of people watch a video before purchasing something online. Are you one of them?

Business Marketing with Nika · Accepted Answer

Depends on the price of the product but when I am like: "I need this product but am still not sure" – I want to see more than pretty copywriting on the web. I need some demonstrations, testimonials/reviews/experiences from previous users. To know the pros and cons as well. If it is worth investing in the product.

Milli Sen · Answer

If I'm buying any tech products. For other products like supplements or selfcare, I read Amazon reviews.

Marie-Philippe Leblanc · Answer

I’m still one of those people who needs to see / touch before I buy so most of time I’ll buy online when I’ve seen a friend with it, or they don’t have it in stores anymore

Andrew Hawel · Answer

Hi JD! It depends on what I'm buying. If it's lower cost, a video is not needed but once it starts getting pricey, I usually watch a video or two.

JD Worcester · Answer

@mplebl Thanks for your feedback! My GF will order a lot of clothes online then return the stuff that doesn't fit. Seems like so much work lol

Sree · Answer

If I’m buying a tech product (phones, PCs, headphones) I’m almost always gonna watch reviews of it on YouTube. I regularly watch tech reviews and I already watched a video of something I’m gonna buy, I’ll watch it again.

For anything else, I’ll just go through the review section on Amazon or look up what people say on Reddit

Alex Bozhin · Answer

Nope. You can still read the review, but I don’t watch the video.

JD Worcester · Answer

@alexbozhin Gotcha! Reddit Reviews > YT Reviews

Answer

I usually check out reviews and ask around in forums to see if anyone's bought it and what their experience has been.

JD Worcester · Answer

@henry_habib Always a solid strategy, I love Reddit cause everyone is honest.

Celeste · Answer

@jd_worcester I think this chrome extension that I created -FitYou-may be useful to your gf as it helps to find the size and fit easily when shopping for clothes online :) Hope she can give it a try and is helpful for her!

Answer

Shopping online involves several steps to ensure a satisfying experience. When I shop online, especially for technical products like valves and fittings, I prefer to gather as much information as possible before making a purchase. Watching a video demonstration or review can provide valuable insights into the product's functionality and quality. For instance, when I recently needed to buy industrial valves, I found that watching a detailed video on valve types and installation tips from Valve Fitting Store (https://valvefittingstore.com/) helped me make an informed decision. These videos not only showcase the product features but also offer practical advice, making the shopping process smoother and more reliable.

Answer

Hey let’s connect JD! I find that online, I normally know what I want. I tend to gravitate to reviews for my specific problem. If a video is there for more technical stuff, I always watch it! But not so much on my daily purchases

JD Worcester · Answer

@millisen @sreenington I would agree with both of these statements. Anything tech related i'll typically watch a video because it's more complex and expensive. I really like Marques Brownlees reviews.

JD Worcester · Answer

@andrew_hawel We are 100% on the same page here lol

How do you shop online? Do you watch a video first?

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