How do you strike a balance between product development and early marketing outreach?

Question

André J · Accepted Answer

Just limit your SoMe marketing to a set amount of time each day. like 30min. More than enough.

Pierre-Yves Dubreucq · Answer

Very good question :) I haven't the good answer I think ;)

Answer

Early marketing can help shape product dev by getting user feedback on desired features. For the fraud risk tool example, you could demo the device fingerprinting to potential customers to see if it addresses their key fraud prevention needs before building it out fully.

Hamna Malik · Answer

Begin with a basic version of your product (MVP) that addresses your customers' essential needs. Simultaneously, connect with your target audience through marketing to gather feedback, enhance your product, and generate excitement before the launch. Ensure that both marketing and product development collaborate to support each other's growth.

Noel Rajakumar PS · Answer

Let's take the device fingerprinting tool update for a fraud risk tool : 
Product development happens by understand the market requirement and the need for this feature. Marketing outreach can include adding value to use cases for ex. the type of fraud that occurs in e-commerce platforms like the account takeover, credential stuffing and bonus abuse

Pierre-Yves Dubreucq · Answer

Very good question ! I'm technical, so launch a reliable product is mandatory before launch marketing part, but maybe I wrong ;)

How do you strike a balance between product development and early marketing outreach?

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