How do you strike a balance between product development and early marketing outreach?
Hussam
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Noel Rajakumar PS@noel_rajakumar_ps
Let's take the device fingerprinting tool update for a fraud risk tool :
Product development happens by understand the market requirement and the need for this feature. Marketing outreach can include adding value to use cases for ex. the type of fraud that occurs in e-commerce platforms like the account takeover, credential stuffing and bonus abuse
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Just limit your SoMe marketing to a set amount of time each day. like 30min. More than enough.
Launching soon!
Very good question :) I haven't the good answer I think ;)