How many Instagram followers do you think a B2C needs to look credible?

Question

Business Marketing with Nika · Accepted Answer

I think that when you have less it sometimes feels more credible than having more. I do not rely now on numbers. Because internet fame is not real – it is easier by each day to fake it.

Thomas Halliday · Answer

I trust products that have 2500+ 'real' followers with good engagement

hongkai · Answer

I think the number of followers isn’t as crucial as engagement. Even with around 300 followers, a brand can look credible if they have active and genuine interactions. Quality over quantity always wins!

Dedew · Answer

To look credible, a B2C brand typically needs at least 10,000 followers—it's the mark where features like swipe-up links unlock, signaling growth and engagement potential

Hamna Malik · Answer

Depends on the target market. Engagement and content quality are really important for building credibility. Whereas, 5k followers is a good sign to initiate engagement.

How many Instagram followers do you think a B2C needs to look credible?

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