How many Instagram followers do you think a B2C needs to look credible?

Question

Business Marketing with Nika · Accepted Answer

I think that when you have less it sometimes feels more credible than having more. I do not rely now on numbers. Because internet fame is not real – it is easier each day to fake it.

hongkai · Answer

I think the number of followers isn’t as crucial as engagement. Even with around 300 followers, a brand can look credible if they have active and genuine interactions. Quality over quantity always wins!

Answer

To look credible, a B2C brand typically needs at least 10,000 followers—it's the mark where features like swipe-up links unlock, signaling growth and engagement potential

Hamna Malik · Answer

Depends on the target market. Engagement and content quality are really important for building credibility. Whereas, 5k followers is a good sign to initiate engagement.

Veeresh Devireddy · Answer

At least 9999 real users with 3-4% active engagement/conversion.

Somato Brod · Answer

Follower count matters, but engagement is the real game-changer for credibility. Tools like Instagram followers apps (e.g.,Insta up GetInsta) can help businesses kickstart their follower base. However, they're most effective when paired with authentic content and engagement strategies. For SaaS or B2C brands, these apps can act as a springboard for visibility, helping you reach the threshold (e.g., 2.5k or 10k followers) to appear established while you work on building genuine relationships.

Answer

It definitely varies but I think 10k+ followers with decent engagement (likes, comments, etc.) is a good rule of thumb. Under that and it might come across as not established enough. But the key is having an active community, not just a high follower count with zombie accounts. Focus on building real relationships!

Hannah Grace Sullivan · Answer

I feel like 2500 is probably a good minimum, but the engagement rate and quality of the followers matter too. If half the followers seem fake or the posts barely get any likes/comments, I wouldn't find the brand very credible even with 5k+ followers. I'd look for at least a few % engagement rate from real looking accounts.

How many Instagram followers do you think a B2C needs to look credible?

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