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    2. How much of a barrier does a login screen pose for a SaaS?

    How much of a barrier does a login screen pose for a SaaS?

    Edward G
    2 replies
    I've encountered 3 types of flows for a SaaS: 1) Everything behind a login including free tools 2) No login is required for a free solution 3) Hybrid where you have free teasers but the general product is behind a login or you fill out a bunch of prompts but the end result is blocked behind a login What are your thoughts on these flows?

    Replies

    Jane Alexander
    Considering user experience, the degree of convenience, and potential security concerns, how significantly does the inclusion of a login screen affect user acquisition, engagement, and overall user experience for a SaaS product?
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    Gene Nemirovsky
    My experience has been with #3 being the most successful approach. You present the user with what they have to look forward to, providing them with a decision process on whether they want to sign up.
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