How often do you conduct user interviews?
Uladzislau Rymasheuski
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Business Marketing with Nika
minimalist phone: creating folders
They have the option to give us feedback.
As we have a lot of users, they write from their own incentive.
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I try to do them as much as possible. Even if it's just over text. Helps us out so much.
@inid_leksina is it usually hard to recruit users to 1-1 interview eg via zoom?
We don't usually conduct formal user interviews, but we do get a good amount of organic user feedback since we have such a large user base. People often write in with suggestions or issues on their own. It's not as structured as user interviews but still provides valuable insights!
@charlotteelisesinclair 100% thats valuable! yeah usual user interviews can consume a lot of time and resources
We conduct user interviews every 2 weeks to get feedback on new features and overall product experience. The constant user input helps guide our roadmap. For folks not proactively reaching out, we nudge a subset of active users each month to hop on a quick call. Super valuable for iterating fast!
@danieljamesharris great approach!
and what about positioning and messaging? do u use interviews to polish/adapt messaging on landing pages?