How often do you send newsletters (frequency)? 📬
Business Marketing with Nika
24 replies
What is according to you an ideal frequency of sending newsletters?
Feel free to discuss and give your POV/Experiences.
Replies
André J@sentry_co
IM not a newsletter guy. Slow down the frequency if they become more generic. Speed up if they become less generic.
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@busmark_w_nika Yes, email is probably the most open social network we have. Altho there are still gate-keepers (ISPs, Gmail, Outlook) here as well, but as long as one stays within rate limits it's fine. But email is definitely more portable and modular than top down SoMes like LI, X, YT, IG etc. If you like writing. then a hybrid email / blog setup could be the sweet-spot. Blogs are probably the least gated way of communicating we have today. Especially when hosted on GitHub, in markdown. As oppose to medium . com which is another gated community with dubious history of blocking. ref https://sindresorhus.com/blog/ne...
@busmark_w_nika What about double posting? Some of these newsletter providers have this perma link to the newsletter that lives on a blog. Also good for SEO. With a signup to our newsletter link at the bottom. Setting up a blog on GitHub takes 30seconds. Sending an email takes 30 seconds. Adding mail chimp to the blog takes 30minutes. Because mail chimp is very difficult to navigate. 😅
I send newsletters bi-weekly, striking a balance between keeping my audience engaged and not overwhelming their inboxes. This frequency allows me to share valuable insights and updates, ensuring content remains fresh and relevant.
Flowlu
That's a great question! At Flowlu, we send out monthly product digests, but I'm interested in exploring what other SaaS companies do in this area because I believe there's definitely room for improvement on our end.
I think it should ideally balance engagement with not overwhelming subscribers. We typically send newsletters biweekly. Studies suggest this frequency maintains audience interest without inducing fatigue. For instance, in our experiment biweekly newsletters showed 26% higher open rates compared to weekly ones.
But, (obviously) it depends on your audience and content. Industries like news or fashion may justify weekly sends. Overall, quality over quantity is crucial. Test different frequencies and monitor metrics like open rates and unsubscribe rates to find the sweet spot.
Monthly or twice a month works fine for me depending on the audience type as well.
@busmark_w_nika randomly for now. Previously, I had a particular day.
But I've noticed that irrespective of the day I get my target number of views.
The hardest part is know what to say. Dan Koe has a nice process that he follows to turn newsletters into tweets and youtube videos that way the content ideas scalae and you're not always re-inventing the wheel.
@busmark_w_nika Dan doesn't miss often! I'm sure it's a good read. I'll get the audio soon and listen to on a few walks.
Every other week works well for me.
It gives me enough time to gather interesting tidbits and share them without being too in-your-face.
@busmark_w_nika Yep.
I tried but did it for like a 10 days.
There are a lot of creators doing it every day.
But their newsletters are around 200-250 words. Which is not hard.
@busmark_w_nika
Sure
https://likesaintcash.com/
https://swipemymojo.com/
https://virgilbrewster.com/
And many more...
Okay I will do that today with you
Marlee
We send out our newsletters bi-weekly. We've found this frequency to be the most manageable for our team size, allowing us to maintain strong open rates and engagement. Ideally, we'd like to increase this to weekly, but there are so many competing priorities at the moment.
We typically send newsletters once a week. This frequency helps prevent overwhelming our audience with too many updates.
@busmark_w_nika we send weekly newsletters, thats a fine balance between keeping the people informed about happenings in the company and not bombarding their inboxes with lots of knowledge/updates.
