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How should companies measure their social media marketing success?

Ezgi Yeğinaltay
1 reply
Measuring social media marketing success is essential for companies to understand the impact of their efforts and make informed decisions to improve their strategies. Here are some key metrics and approaches to measure social media marketing success: -KPIs -Engagement Metrics -Follower Growth -Conversion Rates -Traffic and Website Analytics -Customer Acquisition Cost -Social Media Reach -Audience Insights -Content Performance -Click-Through Rate (CTR) -Conversion Tracking -Social Media Sentiment Analysis -Customer Retention -Competitor Benchmarking -Return on Investment (ROI) -A/B Testing -Customer Feedback What are your thoughts?

Replies

Sophia Solanki
Narrato
Narrato
Engagement metrics and maybe website traffic sent by social - though first is where you should put your money on. Social is about brand building and recall first. You can't measure most of the other stuff anyway.
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