How to build links on autopilot in 2024
John Marquez
0 replies
There are two ways to earn links on autopilot.
Well sort of. but first, let's explore these strategies:
One is ranking a piece of content asset that has "linking intent".
This can be a data visualization or report that provides new, interesting points that's not found in the SERP.
Another way is a piece of content that's often searched by publishers to support statistical claims or definitions for a particular word or phrase.
Or, it could be creating a free tool that helps potential customer solve a particular problem.
The second one is getting your content covered by publications where they have access to a large pool of "linkers".
Digital PR perfectly fits this model wherein you promote your content asset to relevant journalists.
However, to activate this 'autopilot' sequence, you'll need to accomplish the perquisites.
You'll need to push your "linkable" content in the rankings by building backlinks manually.
Either by reaching out to sites that linked to similar content, guest blogging or forming strategic partnerships.
You'll need to collect relevant journalists that you'll reach out to for your digital PR campaign and craft a compelling pitch.
These are manual steps that need to be accomplished.
There is no such thing as publishing a piece of content and expecting backlinks to appear automatically.
*Unless of course, you're a major publication - which is not the case for most businesses.
Effective promotion is key to earn links on autopilot.
What other strategies do you think works?
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