Links will still matter in 2024. Here's why:

Will backlinks still matter in 2024? A question that's always asked in marketing discussions. And my answer is always "YES" 💯 Backlinks are the web. They are one of the foundations that the search engine was built upon. Despite the increasing popularity of AI – links will continue to be essential. Since people will still need to reference data to back up their claims, promote products that provide value to them, share unique and noteworthy content with their audience, and collaborate with other brands to help each other grow. However, there will be some elements that won't matter in link building in 2024. - Relying mostly on DR/DA over the relevance of a link. - Getting links from link farms or content farms. - Copy-pasting templates that have been spammed to death. These outdated elements is just a waste of time and money. Quality and relevance will be the key elements this 2024 - as they always have been. Focus on these 2 things and you're on your way.