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  • How to go out and get users?

    Joshua Adatoz
    6 replies
    Hi all, I just made my project Shouterra online a fews back. Basically, location based social media platform. (Twitter on a map is a nice way of explaining it) But I'm struggling to reach people. I'm using facebook ads, some youtubers etc but still, I only got couple of user registrations from external world, all others are my own friends or family. Any ideas how to go for promoting the project? I really believe in the idea so don't want to give up quickly. (https://shouterra.com is the address by the way)

    Replies

    Divine Rivers
    We're launching in 8 days so this is top of mind for us. Sharing how we gained the users we have from reputable companies in hopes it gives you inspiration. - One on One direct Marketing/Cold Outreach - In the early days this is more effective than influencer marketing or even ads imo as you are not reputable. Taking the strategy of a B2B company even though you are a consumer company can lead to traction - Email Hacking Marketing - Blasting potential users an email campaign once you've collected and verified their email - Go to where your potential customers hang out and position your product as a solution to their problem/annoyance or the next big thing they need to try - Own internal organic content posting on TikTok detailng your value props/advantages over the competition
    Joshua Adatoz
    @divine_rivers1 Thank you! I'm trying one on one but it is hard to find interested people to join as it is a social media platform. I'm going to use current users emails to send out a mailing but again, so few so I don't know about the possible impact. I'll try universities around my city, hopefully it will give some traction. About TikTok, I believe I'm a little bit lost about it, never used it.
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    Divine Rivers
    @joshua_adatoz I was the same way when it came to TikTok but it's crucial when marketing to consumers. It takes time to learn, but in my eyes, it's a requirement in this day in age to have a social presence on it if not all the major social media platforms since consumers prefer learning about things digitally and visually.
    Joshua Adatoz
    @divine_rivers1 Thank you, really. I'll try to find some details about TikTok ads. Maybe I can create something to use there, who knows, it might help like you said.
    Mohammed Kheezar Hayat
    There should be a few people that you know that in turn know lots of other people. Try to convince them to promote your product. A few 'shouts' ;) from such people can suddenly give you traction. All the best!
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    Joshua Adatoz
    @zaryat Thank you very much for your support! I really try to find them. My social circle is not that social media oriented so finding these people is currently pretty hard.