As I am also in the consumer space I'll talk about that. A successful launch is all about successful organic and paid acquisition strategies; with a focus on organic being the best route for non-funded startups imo. A couple of reasons, organic forces you to prove to yourself and your team you have a REAL value proposition, you know it, and can communicate it effectively. Not until you prove this, should you think paid acq will work effectively. As I work at a B2B, I would think founders' ability to sell would be most important here. In both instances building something great and absolutely willing it to success is paramount! Let's discuss! We launch the first half of our marketplace on July 17th and until then, (^^^^^) this is my sole focus! 🚀