I'm Nemanja. I took Funky Marketing from $0 to $25K MRR in 18 months. Closed 40 deals inbound. AMA!

@markevans Don't gate content gate resources. I recently had a conversation about it with @ognjen_boskovic and we agree on that. I'll quote him here with an example. "I'm reading a post about how to write the landing page, let's say, and content is good. That's the first requirement you need to have. Content is good, I'm enjoying the article, and then somewhere halfway through it, I get an inline, opt-in, or a slide-in or even a pop-up, doesn't matter, really, and I'm being asked - you seem to be enjoying this article, do you want 9 or a single best performing best-converting landing page template. And if I'm reading about writing a landing page, I could definitely use the highest converting template these guys have. Chris Von Wilpert calls it a content upgrade, I call it gated resources, doesn't matter what you call it, but basically, it's something on top of the content, not something that will kill the vibe of your content consumption like a lot of media outlets now do. You get to their website, you read the first two paragraphs, and then bam, you got to subscribe to read the rest of it. That's a horrible experience. You won't see that person visit your stuff again." So don't gate content except for resources that are like an upgrade after reading and consuming the content, but figure out those resources very well so they tell you important information about that person (that will allow you to classify them better). Where do you stand with this?

@nemanja_zivkovic great content as always Nemanja 🔥. We're connected on LinkedIn but thanks to the algorithm I hardly get to see your content...I'll be asking some questions in-line

@oluadedeji thanks! If you interact with me more there, you'd see the posts. That's how the alghoritm works. ;)

@emke_ all is good! I became an uncle this very second! :) You? Hm, let me say this: use what you're best at to get the core revenue. That's what you do first. It can be content, it can be advertising, or it can be something else, like a community. But get to the core revenue first, then start working on brand, awareness, and playing with other creative things. If I know nothing about the company and I need to say a few things, I'd say start with sharing your journey on LinkedIn aka building in public. Founder's account is the most powerful tech company can have. Then, assuming I know exactly who my ICP is, I'd focus on creating content and figuring out the distribution, potentially with ads. I'd hire someone who can do a job between creating demand, content, and ads, as well as acting like a customer support and talking to customers to get the insights. Founder's activities should help you find that person, too, as well as his experience. And then I'd hire an agency to help me accelerate things and to make sure I focus on the right ones to scale further. Celebrating, writing in short. :)

@fabian_maume it can be predictable. We're doing it by creating B2B content machine and doing a smart distribution with subject-matter experts that are your employees. Additionally, we don't do it, but we do it for the clients, using ads to distribute content to the right people and making sure they consume it. I've added links in the answers, you can find more details there.

@dsarkar thanks for asking! We don't have users, just clients, but let me try to explain. The most important thing is - we leveraged LinkedIn organic. I reached a little less than 2 million people in a year, and my team did the same, so 5 of us reached around 10 million people with our highly targeted content. Not many companies have been able to leverage LinkedIn the way we did. I root for the theory that the top of the funnel content doesn't exist. With our LinkedIn content, we're, at the same time, attracting new clients and increasing the LTV of the existing ones, since all of them are on LinkedIn and reading what we say. We change their perspective, educate them, and we have a call only when they reach out to us by scheduling a call or sending us DM on LinkedIn. On Calendly, we further classify them, by asking them about the budget and the way we can help them. And we have pricing packages, so they're coming to us with an already established mindset. Here are the 2 links telling more about the processes. How to create a B2B content machine: https://funkymarketing.net/how-t... How to shorten sales cycle and increase revenue: https://funkymarketing.net/how-t...

@jaydesai let's break it down because I think there's a fact that most people won't think of. We're based in Europe, so our celeries are lower than in the US, which allow me to get more money back to the business. But a few things are important to mention. 1) Leveraging LinkedIn's organic reach by creating a hub inside the company 2) Creating persistently good content and figuring out the distribution using subject-matter experts from the company 3) Seeing the gap in the market (B2B is foggy, mystic, focus on sales and MQLs, no humanity, features over problems, etc.) and jumping early on demand gen train, at the moment when B2C is knocking on B2B doors 4) Doing things differently - being funky and doing things that won't scale (aka creating a dark funnel) 5) Creating packages and pricing page based on the company's advertising budget I think we can sum it in these 5 points.

@parekh_tanmay no. The first people I've hired are video editor and @ivan_dimitry who was managing a team of 20 content writers in the past. I've outsourced only PPC to the two guys I work with for years and a bit of design. We're focused on what we do, not doing what everyone else is doing, and we're trying to end the way agencies work today.

@andrey_korobitsyn definitely not. I didn't use it for us. I did for clients. But this post is a start, I'll use it to take us to the next level.

Good point! It was my first post, so I didn't figure out the way I can share links. I can copy it here, but I can't add photos, so here are the links. How to create a B2B content machine: https://funkymarketing.net/how-t... How to shorten sales cycle and increase revenue: https://funkymarketing.net/how-t...

@nemanja_zivkovic perfect. Thank you for sharing. I'll be sure to read them.