🎁 Incentives for reviews/feedback: yes or no?
Darya Antonyuk
50 replies
+ It gives people motivation to leave a feedback
- It feels like such reviews are not genuine and people start reviewing not your product but the amount of the incentive
What do you think?
Replies
Ankur Toshniwal@ankur_toshniwal
There's some grey area but I'd say overall no.
The con you listed is extremely relevant, and a well researched area of behavioral study: https://www.alfiekohn.org/punish...
It really depends on what you're going for. If you want to build a long-lasting product or company that attracts users who care about the mission and product then any kind of reward system, monetary or not will undermine that. If you want to give your company a quick exit it might be reasonable, but I'd ask why are you doing this in the first place?
On the side of building doing something great for people, if you get all negative reviews then it's tough to hear, but it's possible that it reflects the state of your product. Luckily, there's something you can do about it. If people "hate" your product, at least it means they care about the problem you're solving enough to want something better. You can absorb it, learn from it, grit it out, and get to work making your product better.
If you get no reviews, then it can be concerning as well, and it could mean many things amongst which the worst case would be people don't care about your product. The best case is that users didn't know you wanted feedback or it was too difficult to give it.
Great products do get great reviews, but it's hard work to get there. And that's a tough pill to swallow. No reviews is tough as well, but even then it's a problem you can work through to fix.
Share
Absolutely yes.
@salar__davari don't you think that in this case people start measuring the amount of the incentive, and not your product?
Yes, people will start measuring the amount of incentive. You're absolutely right and it's nothing new. This is an extremely well researched area of behavioral study.
@salar__davari @darya_antonyuk
It really depends on your goals, I think:)
SyncSignature
@darya_antonyuk There's always a good and a bad side of anything. In my experience, with all the potential options we get in almost everything, it becomes very hard to get someone to leave a positive feedback since positive experience is very much expected from all the products. Unless your users are left awestruck or you have something for them that they can signal, it is hard to get their positive feedback. So, combining some sort of perks with it would work well, IMHO.
Yes, it has both positive and negative aspects. However, for startups without much feedback, it's difficult to gain the trust of new customers. Therefore, it's best to offer incentives only to existing users to encourage them to leave their reviews. This way, we can ensure genuine reviews for our product.
The LinkedIn Inbound Playbook
Depends on your product. Works for B2C, cheap B2B. BUT doesn't work for enterprise sales, expensive B2B.
@olenabomko thanks! don't you feel like customers become a bit biased in this case?
The LinkedIn Inbound Playbook
@darya_antonyuk If you want a lot of good G2 reviews, do this. If you want honest feedback, don't do this :)
Yeah , for motivation & inspiration !
Sometimes feedbacks with incentives work as well as the ones without and it may not necessarily be a non-relevant feedback:) but ofc I agree with the dangers that you expressed
Absolutely incentives for reviews/feedback would motivate employees to work more efficiently and build a positive work culture
Yes, of course, we need more.
@aysegulcorok thanks! don't you feel like customers become a bit biased in this case?
It depends on the metrics and outcomes that the founders' want to derive from the target market.
Incentive induced biased reviews will reduce the credibility and usefulness of the reviews for potential customers. Non-financial incentives like free product etc may be more appealing to customers who are intrinsically motivated to write reviews, rather than those who are driven by extrinsic rewards.
Definitely, I used this tactic so many times
If the gift, is related to a product we make, then - it can have an impact on retaining a loyal audience. I think that's awesome!
Seamailer
Big yes.
Anything it will take to get honest feedback, do it.
Though some of the feedback will be biased,
However, the idea should be to get raw feedback and not manipulated ones.
Launching soon!
Always, you will then get 0 reviews :D
It's very simple I'm giving time to give you a review, I could be doing something else essentially, so it's normal to reward the user for the efforts of leaving a review.
Yes, it works well for an ECommerce business but will work for any industry
it depends a bit I think - you definitely don't want to reward a good a answer - as long as you can steer impartial feedback you could always surprise somebody with a nice incentive!
