Is an animated logo important for a product launch?
Derek Liu
15 replies
Take Trangram’s logo as an example, do you think an animated logo like the one below could enhance your product launch?
Note:
1. "Halo" was inspired by the Earth.fm app logo.
2. All the logos above were created using Trangram, yes, I used Trangram to make logos for Trangram!
Feel free to share your product and logo below :)
Thanks so much for your support!
Replies
Vaibhav@vaibhavdwivedi
It is not but it can definitely help you to stand out.
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A great Animated logo will make your product stand out from the list….
For people who are scrolling through product launches of the day…
That’s it. It is a nice to have element, and if you prepare your launch early, then yes it’s a nice addition,
But if you don’t have the time, skills- or the right tool 😉- it is not the most important asset to focus on.
Definitely. Logo is the first impression. And the first impression is the last impression, as you know.
Without animated logos Facebook, Craigslist, Apple wouldn’t reach the scale they did.
Go all in! Create the best damn logo for your product!!!
Yea, May to make you stand out of your competitors and bring more traction to the prod
I think it can be a point to attract attention, some people are attracted to a product because of its logo
I think No!
Trangram
@love_ricci3 Sure, it depends. Especially if your schedule is tight, better to decide whether you'd rather focus on the logo or the product itself.
I personally don't think an animated logo is that important for a successful product launch. Having a clean, professional, and memorable static logo is definitely key, but putting time and resources into animating it is probably not the best use of a startup's limited bandwidth leading up to launch. Better to focus that energy on refining the core product, messaging, and marketing strategy. Just my 2 cents though - I'm sure it varies case by case!
Trangram
@isabellaharris That makes sense! With limited resources, it’s better to spend our time on what really matters. In the end, our product is all about what we value most.
An animated logo can help you stand out from competitors who might be using static logos. It’s a way to show that your brand is forward-thinking and creative.
It can be a great way to capture attention and keep people interested. An animated logo can make viewers pause and take a closer look at what you’re offering
It can make your promotional materials more appealing. From social media posts to video ads, an animated logo can add a bit of sparkle.