Is Community-Led Growth the Big Marketing Shift for 2025?
Hamza Afzal Butt
12 replies
Iโm noticing a big trend for 2025 ๐๐ผ๐บ๐บ๐๐ป๐ถ๐๐-๐๐ฒ๐ฑ ๐๐ฟ๐ผ๐๐๐ต (People trust people). Why? ๐
๐ ๐ฅ๐ฒ๐ฎ๐น ๐๐ผ๐ป๐ป๐ฒ๐ฐ๐๐ถ๐ผ๐ป ๐ข๐๐ฒ๐ฟ ๐๐ผ๐น๐น๐ผ๐๐ฒ๐ฟ๐
Weโre moving beyond follower counts. Itโs all about creating tight-knit, engaged communities that feel like they belong.
๐ฅ ๐ง๐ฟ๐๐๐ ๐ถ๐ป ๐ฅ๐ฒ๐ฎ๐น ๐ฆ๐๐ผ๐ฟ๐ถ๐ฒ๐
Forget polished ads โ people trust user-generated content. When fans share their own stories, it drives engagement in a way ads canโt.
๐ ๏ธ ๐๐ถ๐๐๐ฒ๐ป๐ถ๐ป๐ด ๐ฎ๐ป๐ฑ ๐๐ผ-๐๐ฟ๐ฒ๐ฎ๐๐ถ๐ป๐ด
Brands that actually listen and build with their community are creating loyalty that lasts.
๐ฌ ๐๐ป๐๐ผ๐ป๐ฒ ๐ฒ๐น๐๐ฒ ๐๐ฒ๐ฒ๐ถ๐ป๐ด ๐๐ต๐ถ๐ ๐๐ต๐ถ๐ณ๐? ๐
Replies
Sergey Koshevoy@koshevoysergey
Planyway
Launching soon!
Absolutely! Authentic connections are becoming the cornerstone of successful brands. People trust genuine stories from real users more than polished advertisements.
Share
Lancepilot
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Yeah! That's why most growth-track companies are now moving towards incorporating UGC strategies in their marketing plans. "People trust people" very true
Truva
Launching soon!
Absolutely seeing it, Hamza! Community-led growth is like marketingโs glow-up moment! ๐ People trust real voices and real stories way more than a glossy ad, and honestly, who doesnโt love that warm โweโre in this togetherโ feeling?
And hey, as someone working on a product myself (shoutout to pdftopdf for anyone who loves a smooth PDF workflow ๐), I totally get the power of listening to your community. Itโs a game-changer to co-create with people who actually use your stuffโtheyโre the best guides! Hereโs to more community vibes and real connections in 2025! ๐
Truva
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Truva
Launching soon!
User-generated content works the best I believe, the challenge is to get users (even fans) to create content about your product.
Truva
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@natalia_toth so true, getting users to share their experiences is challenging but so rewarding :)
One of my favorite expressions is, 'It's not what you know, it's not who you know, it's *who knows you.*'
Building a community of advocates is powerful, and brands like Notion have already seen huge success driving growth this way. In 2025, I believe we'll continue to see more SME's embrace this approach, finding creative ways to leverage UGC and empower their communities.
The shift toward deeper engagement with communities and genuine fan connections became evident when platforms like Twitch gained traction.
But my top marketing trend for 2025 is the rise of 360 Marketing Automation platforms. These platforms are set to thrive, especially now that text-to-image technology has reached a ready state. Content solutions like Jasper already showcase the potential for streamlined content creation. Once these tools are integrated, weโre likely to see comprehensive solutions that manage and optimize content across all channels automatically.
Truva
Launching soon!
@felix_sattler Love where you're headed with this, Do you rreally think as 360 Marketing Automation evolves, itโll be easy for brands to keep that authentic, personal touch? Or will automation risk making things feel a bit too... automated?
@hamza_afzal_butt to be honest: the days of โautomation means less personalizationโ are over. I see a near future where Marketing Automation tools will not only support personalized engagement but also help us identify the most suitable target audiences for our products.
A friend mentioned something a few weeks ago that really stuck with me: "The best automations are the ones you donโt even notice." And thatโs exactly the direction weโre heading in my opinion.