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Ulysse Armengaud

is content becoming a commodity ?

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With the proliferation of online platforms and the ease of creating and sharing content, there is a vast amount of information available. This has led to increased competition and a lowering of barriers for entry into content creation. Generative AI makes it even easier to create personalized high-quality content. is content becoming commodity ?

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ᗰᗩ᙭ ᒍ.
I mean yes it’s definitely becoming more accessible to generate or create content but I don’t think all contents created equally right it’s more often to do with quality, creativity, relevance, authenticity, etc.. of the content. In addition I think, with more and more tools, especially AI, the idea becomes more and more important, not the execution.
Ulysse Armengaud
@maxjacobs I agree but don't you think that AI tools can also generate valuable ideas ? something that come to my mind when reading your comment is that what can be valuable is the way it is delivered
Neulivo
Content has always been a commodity. Whatever product we use has a content which directly or indirectly enhances the product itself.
AmazingSylvia
Yes, of course. Content is invisible asset of a brand.
André J
Not authentic commodity. Auto-content is definitely a commodity