Is Facebook an effective tool for reaching a real audience, or is it just for paid ads now?

Question

I just opened Facebook after a long break, and honestly, the content feels pretty dead. Anyone else feel the same way?

Janak Patel · Accepted Answer

Facebook's reach is mostly pay-to-play these days—organic visibility is limited, so ads are often needed to reach a real audience.

Mehvish Shafiq · Answer

Facebook can still be effective for reaching a real audience, especially through engaging content and community building. However, its algorithm favors paid ads, so combining organic efforts with targeted ads often yields the best results.

Natalia Toth · Answer

I've been feeling the same for a few years now

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I noticed the same thing, organic reach has significantly declined :(

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Facebook remains a powerful platform for connecting with people, but its organic reach is limited :(

hotguo · Answer

Facebook remains an effective tool for reaching a real audience, even as the landscape evolves. While it's true that the platform has shifted towards a paid advertising model, organic reach is still possible with the right strategies.

Jahanzaib Ara · Answer

Facebook used to be my go-to source for natural content, but now days I mostly see advertisements. It appears that the only way to achieve genuine involvement is through paid promotion.

Safaa Bird · Answer

Facebook wad great for organic reach a few years ago, but now it feels more like a paid ad platform. You almost need to spend to get seen.

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Facebook's organic reach has clearly decreased over time, in my opinion. It's difficult to attract the correct individuals to see your material without sponsored advertisements.

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Facebook can still be an effective tool for reaching a real audience, but organic reach has declined significantly over the years, making it challenging to reach a wide audience without some form of paid support. However, it’s still possible to grow organically, especially by focusing on a few key strategies

Violetta Chernobuk · Answer

Facebook remains a viable platform for reaching a real audience organically, though the landscape has evolved. While organic reach has declined over the years, with average engagement rates for organic posts ranging from 1.52% to 2.58% as of July 2023 , strategic content creation and audience engagement can still yield meaningful results.

Gurkaran Singh · Answer

Hey buddy! Totally feel you, Facebook kinda feels like a ghost town now, lol. I'm more into startups and tech stuff these days—actually working on this cool project called "Her Ideal Match" to help guys with dating profiles using data science. Check it out if you get a chance! 🚀

Is Facebook an effective tool for reaching a real audience, or is it just for paid ads now?

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