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  • Is Facebook an effective tool for reaching a real audience, or is it just for paid ads now?

    Udaya Sri
    5 replies
    I just opened Facebook after a long break, and honestly, the content feels pretty dead. Anyone else feel the same way?

    Replies

    Violetta Chernobuk
    Facebook remains a viable platform for reaching a real audience organically, though the landscape has evolved. While organic reach has declined over the years, with average engagement rates for organic posts ranging from 1.52% to 2.58% as of July 2023 , strategic content creation and audience engagement can still yield meaningful results.
    Gurkaran Singh
    Hey buddy! Totally feel you, Facebook kinda feels like a ghost town now, lol. I'm more into startups and tech stuff these days—actually working on this cool project called "Her Ideal Match" to help guys with dating profiles using data science. Check it out if you get a chance! 🚀
    infra dadao
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    Facebook can still be effective for reaching a real audience, especially through engaging content and community building. However, its algorithm favors paid ads, so combining organic efforts with targeted ads often yields the best results.
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    hotguo
    Facebook remains an effective tool for reaching a real audience, even as the landscape evolves. While it's true that the platform has shifted towards a paid advertising model, organic reach is still possible with the right strategies.