Is it a good idea to give a x-day free trial to users?

Question

Will it increase the churn rate?

Some weird thoughts: If competitors explore the feature and then cancel their subscription, or if some folks are looking for an idea and then cancel it.

I believe it's a good idea to offer users a trial version to see if it meets their needs. If they like the product, they are more likely to continue using it. What are your thoughts on this?

Aditya · Accepted Answer

I'm currently building a web app and later a mobile app, I'm gonna  provide freemium plan for starters that includes basic features and then convert those users to pay for premium services as I know it's hard to get  users to pay for something.

Gayathri A · Answer

It is always a good exposure if you give out free trails.

Amit Mirgal · Answer

@adityatamrakar totally make sense....

Answer

It may help in sales.

Aditya · Answer

Although, that's also depends upon your financial situation, if you can survive providing free trials.

Amit Mirgal · Answer

@adityatamrakar thanks Aditya for sharing the valuable insights... 🙏🏽 I will follow the same tactics...

Answer

Free trials lower the threshold for users to try, but this does not mean that users do not have the cost of learning to use. You can also let customers pay first, promising a refund at any time if they are not satisfied within a week. The choice of payment method depends on whether your product brings scarce value to customers. If the product does not have market scarcity, you need to lower the threshold or provide some additional services to supplement it. If it has scarcity, trust me, you should raise the threshold such as limiting the quantity, which will only make customers feel that your product is more valuable. Please note that product marketing is always important at any time. In addition to the product itself, marketing is also very important in creating scarcity.

Amit Mirgal · Answer

@jon_pop Thank Jon for sharing the information... 🙏🏽

Amit Mirgal · Answer

@kanhai thanks Kan... this one is a valuable insights ... thanks for sharing 🙏🏽

Amit Mirgal · Answer

@gayathri_a 💯 agree!!!

Is it a good idea to give a x-day free trial to users?

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