Is LinkedIn a necessary sales channel for SaaS startups?

Question

A new report shows that it's not just your network of friends and family that can help you build a successful business. LinkedIn is also one of the fastest-growing sales channels for SaaS startups.

Is it must-have on nice-to-have?

Fabian Maume · Accepted Answer

It depends on your pricing model. Linkedin is excellent for account-based marketing, so it is perfect if you have a high price point.
If your saas subscription is below 100 USD I would recommend prioritizing other channels like G2 and Capterra.

Don Mallik · Answer

exiting times! just imagine the time, effort and cost that it saves for us. I think it really accelerates our efforts.

Daniyar Yeskaliyev · Answer

I think LinkedIn is must-have, but what was your report that said this?
I use linkedin for building my network, but I don't use LinkedIn for sales

Mags Espada · Answer

Yes! Lots of your SaaS customers are active on Linkedin

Anastasiia K · Answer

It's a helpful instrument for promoting Saas startup - you can find partnerships there, create a responsive audience and explore various events and opportunities to raise fund and raise awareness.

Chantal Cho · Answer

we are based in KR and try to launch in the US and all my friends told me it is a must , but is it really yes? lol

Marko Rakic · Answer

@stephenmallik yeah, LinkedIn is powerful :) It's like an opportunity machine.

Marko Rakic · Answer

@dan_yes report said that people in  FFF zone doesn't have to be only people who help you. I omitted "NOT" in report too when I read it for the first time xdd.

Is LinkedIn a necessary sales channel for SaaS startups?

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