🎅Launch during Christmas season — yes/no?

Question

Happy Monday, makers!

At GeneratedPhotos, we’re thinking about launching our image generator app in late December during Christmas and New Year’s🎄

What about you? Do you plan to launch during the holiday season, or do you prefer to wait until after the holidays are completely over?

Nick from FirstHR · Accepted Answer

Bad idea, you won't get much traffic.

Varun C Bhagath · Answer

@imlindsay That's the quandary I was in. I am still going ahead with my launch of Glibzter Immersive later this month as my product is still an MVP catering to India predominantly. Traffic that PH can generate may be lower than average, but competition may also be low. It all boils down to the objective of the launch. Mine is product validation from tech-savvy early adopters and positive word of mouth that can ensue.

Inid Leksina · Answer

Launching during the Christmas season can be a double-edged sword! It’s a festive time when people are more active online, but it can also mean competing for attention with a lot of holiday noise.

For us at CloudFit, we’re debating the same thing. We’re in beta testing now and considering if the new year, with all those health-focused resolutions, might be the better time.

Daniel Zaitzow · Answer

I'd avoid it - Get everything prepped for a new year launch would be my suggestion. Way less eyeballs / visibility in general as Dec continues on.

Prince Virani · Answer

@nickanisimov that's true

Answer

If you have idea and you are struggling for the technical support. I can provide you that with a cheap rate.

William Joseph Parker · Answer

I would avoid launching over the holidays unless you have a holiday-specific product. People are focused on family time, travel, shopping etc. Better to wait till early Jan when folks are back in work mode and open to trying new things.

Mia Sophia Walker · Answer

I'd say delay the launch till after New Year's to avoid getting buried in the holiday rush. Early Jan is prime time for folks looking for fresh products and content after the festivities. Better visibility and engagement potential then vs competing with Santa 🎅

Walter E. Strunk · Answer

I think late December could work if you tie it to New year's resolutions.

Elara Thorn · Answer

That shouldn't be everyone's focus that day. How will you respond then? And I wish you everything goes well.

Steven Granata · Answer

I wouldn't. Most people are too busy or offline during Christmas.

Darryl Helge · Answer

I'd wait until January; the holiday noise might overshadow your launch. Good luck, though!

양현우 · Answer

I think it's better to release it in January after the holidays rather than during Christmas.

kishore kumar · Answer

Holiday launches can work well if your audience is active and your app fits the festive vibe. After the holidays might be better for a more focused audience. It all depends on where your users are and how prepared you feel.

🎅Launch during Christmas season — yes/no?

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