Makers, what kind of link do you attach to your launch?

Question

In marketing, it's often recommended to reduce unnecessary steps in the funnel. From this point of view, a link to Sign Up can generate more registrations.

I see 2 dilemmas:

The Website link problem: I clicked on a website, started reading, and got interrupted. Then I closed the tab and forgot. The result—no customers and no contacts.

The Sign Up link problem: I registered because there was a direct link to the product, but I didn't learn enough information about the product; my registration was an attempt to learn about the product. I was left as a cold lead, even though I was registered.

What do you choose for your launch?

Kate Ramakaieva · Accepted Answer

Website - tell more about the product and convert

Paul Mit · Answer

@juliayugo landing is the best way to tell about product value, features, and how it can solve users pains.

Paul Mit · Answer

Landing.

Serge Borisov · Answer

Probably depends on how the landing is done and how well it converts. I think if the product has the onboarding "inside", it makes sense to drive to sign up directly.

Julia Yu · Answer

@mituhin  Doesn't the design of the product page imply that the user will learn all the information from it and make a decision about registration (if the product is a web app, for example)?

Ted Schaefer · Answer

website here. we're a small operation, so our website is the entry point for all new users.

Aris Nakos · Answer

Landing always ! It's a test to what the internet would think about your digital storefront!

Tim Neuenburg · Answer

I saw some cases with sign up block on a landing page

ISTIAK AHMAD · Answer

Your Website or Landing page

George An · Answer

Perhaps a link that offers both a brief overview and the option to sign up could be effective.

Maria Polesh · Answer

landing is the best way to capture leads

Answer

Makers typically attach a link to their launch that directs users to their product's landing page, where they can learn more about the product, sign up, or make a purchase.

Makers, what kind of link do you attach to your launch?

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