Marketing folk! - Focus on how many USP's at a time with an AD? Just one? or more ok?
Leo J Barnett
6 replies
Have some UGC content being made and some scripts involve using the apps in two ways.
Would it better to simply focus on one at a time?
Any examples to back this?
Thanks!
Replies
Philip Snyder@philipsnyder
Delphi — Digital Clone Studio
What platform is the UCG being shown on? Depends on your attribution capabilities.
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Delphi — Digital Clone Studio
@leojbarnett Just to clarify these are native ads or are they influencer based? With native ads you should have the ability to clearly track and attribute app installs.
Photosweep
@philipsnyder
Organic at first. Then good quality or high performers will be boosted / Set as Ads.
They won't always be posted on the creators tiktok pages.
Noted regarding tracking. What platform do you use for that? App Radar or similar?
Thanks Philip!
Delphi — Digital Clone Studio
@leojbarnett
Pretty sure with iOS 14 ad changes you'll need to use an MMP - see https://ads.tiktok.com/help/arti...
and
https://ads.tiktok.com/help/arti...
Funny enough, I have a product in MVP being used by some early adopters to measure their organic influencer ROI and find good influencers on TikTok. I'd love to get you onboarded entirely free.
Photosweep
@philipsnyder Happy to try this next year Philip as our budget and strategy is set. Catch me on Linkedin! Sounds good!