Subscribe
Sign in
General
p/generalShare and discuss tech, products, business, startups, or product recommendations
Start new thread
Leo J Barnett

Marketing folk! - Focus on how many USP's at a time with an AD? Just one? or more ok?

by•

Have some UGC content being made and some scripts involve using the apps in two ways. Would it better to simply focus on one at a time? Any examples to back this? Thanks!

Add a comment

Replies

Best
Philip Snyder
What platform is the UCG being shown on? Depends on your attribution capabilities.
Philip Snyder
@leojbarnett Just to clarify these are native ads or are they influencer based? With native ads you should have the ability to clearly track and attribute app installs.
Leo J Barnett
@philipsnyder Organic at first. Then good quality or high performers will be boosted / Set as Ads. They won't always be posted on the creators tiktok pages. Noted regarding tracking. What platform do you use for that? App Radar or similar? Thanks Philip!
Philip Snyder
@leojbarnett Pretty sure with iOS 14 ad changes you'll need to use an MMP - see https://ads.tiktok.com/help/arti... and https://ads.tiktok.com/help/arti... Funny enough, I have a product in MVP being used by some early adopters to measure their organic influencer ROI and find good influencers on TikTok. I'd love to get you onboarded entirely free.
Leo J Barnett
@philipsnyder Happy to try this next year Philip as our budget and strategy is set. Catch me on Linkedin! Sounds good!