🎯 masterclass for founders on winning B2B deals with modern buyers 📈

As the top sales rep at Stripe for nearly 4 yrs, and now building Accord (helping B2B sellers to win more deals through a repeatable, collaborative process), I like to think I have a pretty good pulse on what buyers need to say "yes". And that has changed A LOT over the past year. The data shows that buyers are making decisions faster than ever. Sales cycles are getting shorter. Buyers don’t want to talk to you for most of the evaluation process, but they’re reaching out for help to finish the last mile of the deal. To close more deals this year, our sales teams need to adjust and truly help buyers buy. If you’re wondering about where to start or want to learn more… join us for a free masterclass next Tues, Feb 1st on Selling to Modern B2B Buyers in 2022! We’re talking to veteran sales leaders from G2, Bravado & Navattic about how buyer expectations have changed, and how to build collaborative, transparent sales processes. Super excited for this conversation – if you'd like to join, save your seat here! https://hubs.la/Q012Ll2z0 Preview of some of the stats/trends we'll dig into and help navigate: Sales cycles are getting shorter - 54% of buyers needs 3 months or less to make a software purchase decision of $20k or more, G2 Buyers don’t want to talk to sales - meeting with sales reps is only 17% of a buyer’s evaluation, Gartner Buyers are reaching out for help to finish the final mile of a deal - 67% of companies engage a vendor’s sales team after they have made a purchase decision, G2