More e-com brands that struggling to advertise in Europe due to multilingual headaches? 🤯
Juul Schepers
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kinson chow@kinson_chow
They should try Multilingual Search feature of ColBERT v2
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Jeeves
interested to see people's opinions and experiences with this! following this thread!
we've been running multi-lingual ads for thebirthposter.com for a very long time and had no issues with it, but YES - every step of the funnel is the native language.
but you can find success with an ENG-only approach, just that's not really scalable unless you have a great offer and a proper stack of shock-value content for ads :)
Shopify's higher tier sub allows you to easily translate the whole site :)