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More e-com brands that struggling to advertise in Europe due to multilingual headaches? 🤯

Juul Schepers
5 replies

Replies

Rachel Wong
Jeeves
Jeeves
interested to see people's opinions and experiences with this! following this thread!
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Juul Schepers
@rywong do you have these experiences yourself?
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Algimantas Malakas
we've been running multi-lingual ads for thebirthposter.com for a very long time and had no issues with it, but YES - every step of the funnel is the native language. but you can find success with an ENG-only approach, just that's not really scalable unless you have a great offer and a proper stack of shock-value content for ads :) Shopify's higher tier sub allows you to easily translate the whole site :)
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Juul Schepers
@malaras thanks for your answer, cool! Did you by any chance test the difference in performance for ENG-only VS multi-lingual?
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