Post-mortem for an average PH launch 🚀 (part 1)
Karen Isbell
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Hey, everyone! I launched IttyTime, a free, stripped-down timeline generator, on December 29. It's a small sliver of a larger project management tool I'm building, and my goals were to:
1. Get a high-quality backlink
2. Test if the extended PH audience might be receptive to the free tool--and, by extension, the PM software
3. Get a feel for the launch experience and what works/doesn't work
4. Connect with new folks on PH
I prepared for the launch by:
*Creating the required slides, a simple video, and an interactive demo. Budget: $0
*Setting up a teaser around two weeks in advance
*Posting the launch on Twitter and Bluesky (I have a tiny presence, so this didn't do much!)
*Establishing a PH streak and responding regularly to community posts
Results by the numbers:
Overall, 106 products launched and only 4 were featured--mine was not among them. Stats for the day include:
+7 followers (me)
+23 followers (product, includes the teaser)
+7 upvotes (product)
+1 upvote (launch post)
+8 website visits
Learnings and observations:
*Wow, the marketplace is really crowded! Assuming low-code platforms and AI-generated code are behind this.
*The modest response to the teaser (18 upvotes over the course of a week) was a signal that the launch would be similarly low-key.
*My tool and the related PM platform may not be a perfect fit for the PH audience.
*Unless you are featured, PH is probably not a great way to generate traffic. (This may be different if you launch on a weekday without holidays etc.)
*The launch provided an external deadline for adding basic content to my landing page, fixing bugs, etc. This was very useful! 😆
I'll circle back in a week or two when I have a better handle on how the backlink impacts traffic to my landing page/website.
Hope this is helpful and thank you for reading! 🙏
🤔
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