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p/murror
p/murrorThe one marketing lesson I learned from building an AI product that no one talks about
Hans Desjarlais:@monatruong_murror Good tip, will work on that. Thanks Mona.
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p/murrorThe one marketing lesson I learned from building an AI product that no one talks about
Mona Truong:@anneliese That is such a real point about mistrust. People have been burned enough by "AI-powered" claims that the label now actually triggers more skepticism than excitement. The analogy works the other way too: when electricity became invisible, it built trust. Maybe that is the path for AI as well. When it stops announcing itself and just works, people stop worrying about it.
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p/murrorThe one marketing lesson I learned from building an AI product that no one talks about
Mona Truong:@dr_simon_wallace The "we use cloud servers" comparison is spot on. It is a perfect reminder that every once-exciting technology eventually becomes infrastructure. The products that survive are always the ones built on actual value. Harsh? Maybe. But it is also freeing because it means the question is finally just: does this make someone's life meaningfully better?
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p/murrorThe one marketing lesson I learned from building an AI product that no one talks about
Mona Truong:@kapkap You're spot on about the hero message! That one shift changed how people perceived Murror instantly. And the "Made without AI" wave is interesting to watch. I think there's a real market for it, especially for creative tools. Niche but deeply loyal is honestly not a bad place to be.
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p/murrorThe one marketing lesson I learned from building an AI product that no one talks about
Mona Truong:@hafiz_aderemi Yes, that tension is so real. When you have spent months building something technical you are genuinely proud of it and it feels wrong not to explain it. But the explanation that satisfies the builder is almost never the explanation that converts the user. "Users don't buy mechanisms, they buy outcomes" is a line worth pinning above every product team's desk!
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p/murrorThe one marketing lesson I learned from building an AI product that no one talks about
Mona Truong:@busmark_w_nika 100% this. The "tech guy marketing tech" problem is so common and it creates this weird gap where the builder is proud of what they made but the user has no idea why they should care. Speaking the user's language is not just simpler, it is actually more honest because it forces you to answer the question your user is actually asking: "what does this do for me?" Thanks for naming that so clearly!
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p/murrorThe one marketing lesson I learned from building an AI product that no one talks about
Mona Truong:@james__frank Yes, exactly! "Talk about the glow, not the electricity" is such a clean way to put it. The people who get this shift early tend to build better positioning across the board, not just for landing pages. It changes how you write onboarding, how you frame features, even how you talk to investors. Thanks for adding that framing, I am going to borrow it!
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p/embedful
p/embedfulFinished #6 on Product Hunt today 🚀
Fernan de Dios:@rohanrecommends Thanks, mate! Yeah, what a wild and fascinating era we’re living in right now.
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p/embedfulFinished #6 on Product Hunt today 🚀
Fernan de Dios:@ksenia_sh Thank you so much!
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p/murrorThe feature your users love most probably isn't the one you spent the most time building
Mona Truong:@busmark_w_nika Totally feel this. One thing that's helped us: before building any feature, we now ask "would someone tell a friend about this?" If the answer is no, we prototype it as cheaply as possible first. The daily check-in was something we almost didn't build because it seemed too simple — but it turned out to be the thing people actually talk about. Sometimes the smallest features carry the most emotional weight.