Q: Why are the best brands so hard to notice? A: quiet branding
Adrian M. Peticila 🟡
6 replies
You've got "quiet quitting" and "quiet vacationing," but few realise that the best brands in the world do "quiet branding."
Branding is much like government; you only notice it when it's bad.
And we notice a lot of branding lately.
I'll let you make the connection.
Great branding is a whisper, not an insecure roar
- It quietly embeds in the minds & hearts of people
- It's not clutching ephemeral attention
- It's guiding perceptions & emotions
- It impresses without overwhelming
- It's all about trust It's memorable
- It's consistent
- It's pervasive
- It's delightful
- It's authentic
- It's reliable
- It's subtle
This is how I build brands for myself and my clients.
I focus on trust & making a lasting impression.
I love the power of a subtle touch.
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Replies
Alexandre Contador@alexdigitalmkt
Videco - AI Personalized Video
Some companies also prefer to focus on functionality rather than branding itself. You see that as something common in B2B.
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@alexdigitalmkt - just like in that meme: why not both? :)
Videco - AI Personalized Video
@adrian_m_peticila ahah true! Every time I work with a B2B client it's the first thing that I notice. Brand is always crap
@alexdigitalmkt - 'cause they threat it as an afterthought when it should be taking the stage. To each their own, I guess, but coincidentally, they're the same companies that scream that "branding does not work for them" :)
Launching soon!
Ah, the art of "quiet branding" - like a ninja in the world of marketing, making an impact without the need for flashy moves. It's like finding Waldo in a sea of advertising noise. Admirable stealth, I must say!