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  2. Q: Why are the best brands so hard to notice? ...

Q: Why are the best brands so hard to notice? A: quiet branding

Adrian M. Peticila 🟡
6 replies
You've got "quiet quitting" and "quiet vacationing," but few realise that the best brands in the world do "quiet branding." Branding is much like government; you only notice it when it's bad. And we notice a lot of branding lately. I'll let you make the connection. Great branding is a whisper, not an insecure roar - It quietly embeds in the minds & hearts of people - It's not clutching ephemeral attention - It's guiding perceptions & emotions - It impresses without overwhelming - It's all about trust It's memorable - It's consistent - It's pervasive - It's delightful - It's authentic - It's reliable - It's subtle This is how I build brands for myself and my clients. I focus on trust & making a lasting impression. I love the power of a subtle touch. 🟡 Like this? You've got great taste, my friend. Repost it to your network; your followers are gonna love it! The algo's an enigma so you probably won't see this account again, so don't forget to follow me, Adrian M. Peticila 🟡 for daily branding lore.

Replies

Alexandre Contador
Videco - AI Personalized Video
Some companies also prefer to focus on functionality rather than branding itself. You see that as something common in B2B.
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Adrian M. Peticila 🟡
@alexdigitalmkt - just like in that meme: why not both? :)
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Alexandre Contador
Videco - AI Personalized Video
@adrian_m_peticila ahah true! Every time I work with a B2B client it's the first thing that I notice. Brand is always crap
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Adrian M. Peticila 🟡
@alexdigitalmkt - 'cause they threat it as an afterthought when it should be taking the stage. To each their own, I guess, but coincidentally, they're the same companies that scream that "branding does not work for them" :)
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Alexandre Contador
Videco - AI Personalized Video
@adrian_m_peticila it also gives us the opportunity to shine :p
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Gurkaran Singh
Launching soon!
Ah, the art of "quiet branding" - like a ninja in the world of marketing, making an impact without the need for flashy moves. It's like finding Waldo in a sea of advertising noise. Admirable stealth, I must say!
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