Recommendations on promoting a B2B SaaS (Software as a Service) product

Hi Lydia, I hope my experience in B2B, particularly in Edtech and Fintech, will be relevant to you. When it comes to go-to-market strategy, I typically break tasks down like this: 1) Clear positioning: Ensure your messaging aligns with the needs of your target audience across all channels and surfaces. If you have multiple target groups, consider segmenting them. For instance, you could create separate landing pages on your website for different industries or target groups. 2) Marketing channel testing: Whether you're searching for PMF or focused on growth, it's crucial to test various marketing channels. As a rule of thumb, start with channels that offer short-term payback. A good allocation might be 60% for short-term, 30% for medium-term, and 10% for long-term channels. 3) Sales funnel enhancement: traffic is just the top of the funnel. Depending on your product type, whether it's product-led (self-service) or sales-led growth, you'll need to optimize the sales funnel accordingly. To address your question about short-term payback: - Inbound strategies: Consider CPC ads, targeted ads on social media (paired with ABM marketing), webinars, YouTube videos (here’s a great example: https://olyalakt.substack.com/p/...), offline events, and white papers as lead magnets. - Outbound strategies: Cold outreach via social media, calls, or emails can also be effective.

Lydia See, To effectively promote your B2B SaaS product, focusing on a multi-channel approach is key. Begin with content marketing by creating valuable, industry-specific content that addresses your target audience's pain points, which can be distributed through blogs, whitepapers, and case studies. Pair this with targeted advertising on platforms like LinkedIn, where you can reach decision-makers directly. Consider leveraging influencer partnerships with industry experts who can endorse your product to their followers. Additionally, engage in email marketing with personalized campaigns, highlighting how your software solves specific business challenges. Moreover, ensure your SEO strategy is robust so your content remains easily discoverable by potential clients searching for solutions online. On a side note, for those who enjoy unwinding with a good movie after a long day of strategizing, you might find this platform https://letmewatchthiss.com/ useful.