Someone clicks but doesn’t buy...

When someone clicks but doesn’t buy, that’s not a dead end. It’s a clue. Maybe the product page was missing key info. Maybe the price caught them off guard. Your job? - Send a follow-up, “Need more info?” or “Got questions?” email. - Talk about the features or benefits they might have overlooked. A “no” today could turn into a “yes” tomorrow with the right approach. Where did they drop off? What questions might they have? Find out where they hesitated and address it. A simple follow-up or a well-timed social post can turn doubt into trust. And trust into a sale.