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  2. Subscription cost, how much to charge?

Subscription cost, how much to charge?

David Edwards
3 replies
I'm about to launch a Chrome Extension using a subscription model, however i'm unsure how much to charge for the subscription per month. I was thinking maybe $2.00, however i wasn't sure if that was too high or too low. I feel the extension has value, however it seems in my research many extension users expect an extension to be free. The extension is designed for allowing users to manage subscriptions (ironic i know! :) Many consumers think they spend around $86 per month when the actual average is $219. Furthermore, 74% of people forget about recurring charges, and 42% continue paying for services they no longer use. You can see a quick video demonstration here: https://youtu.be/mbx1a9t84V4?si=a15VndGgz-_GJUjn Thank you. David

Replies

Hossein Yazdi
WebCurate
That's a useful extension and it sounds demandable. But $2 is too low. I think you can go for $9, however, you need to provide them with some trial periods or demo tests. Plus, in either case, for a new product, you must be ready to work hard on its marketing and customer acquisition, as far as my experience, leaving the product by itself from the start wouldn't get you any customers. Your product has potential, I hope it helps! 😊
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David Edwards
Tab Wrangler
Tab Wrangler
@hosseinyazdi Thanks for the encouragement! Yes there's a 7 day free trial. I guess customer acquisition is the challenge we all face :)
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