Talking to your customers to write copy is better than writing your copy with AI

Victor Adeshina
1 reply
Founders, you have taken the time to build a product that solves real problem for real people. How cool is it that after building this product, you go after artificial intelligence to help you write your marketing messages/copy? Real people are those using the product you have built and not artificial intelligence. You should rather Survey or Interview your customers/product users and ask them how your product is solving their challenges, how their life is better since using your product, the best features they like that is doing the heavy lifting for them. You then use these responses to write your marketing messages. AI, at best should only assist you in writing the copy but not write the copy entirely. Remember when you are marketing your product, you want new users for your product, so the Idea is to talk to the few current users you have and get their feedback on how your product helps. It is this same feedback you will use to lure other users like them because their use cases are the same. Makes sense?

Replies

Salar Davari
Couldn't agree more. Absolutely against the idea of using AI to write for my audience. I've asked my team to use AI for ideation only.
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