The best social for a startup: Twitter or LinkedIn?

Iren from FirstHR
47 replies
Also, suggest your options in the comments.

Replies

Frank Sondors
Twitter for B2C and LinkedIn for B2B!
Nick from FirstHR
@franksondors I also thought this way all my life until my friends and I started making B2B sales via Twitter.😅
Frank Sondors
@nickanisimov cold DMing people?
Nick from FirstHR
@franksondors They developed their account, got followers, and sold through posts.
Iuliia Shnai
I think if you are B2B Linkedin can be better. There are your customers on LinkedIn
Pradeep Kumar M
It depends on the products. For B2B its LinkedIn and Twitter for B2C
Ghost Kitty
The LinkedIn Inbound Playbook
The LinkedIn Inbound Playbook
Comment Deleted
Nathan May
@nickanisimov Can confirm! I run a newsletter where we break down how creators grow on social media and for the folks cross-posting on LinkedIn/Twitter it usually started as Twitter. LinkedIn was just an extension of that but most of the value (e.g., people coming to you with deals, being able to bring that audience to the startup you're working on, etc.) is stronger on Twitter. LinkedIn doesn't make it very easy to have 1:1 interactions in the way that Twitter does because LinkedIn has a lot of in-mail limitations. It's also easy to beak into "communities" (e.g., any niche like Ecomm, Newsletters, VC investors, etc.) on Twitter - its algo rewards useful replies and so if you're consistently replying to someone's tweets, they know who you are (roughly), and intros become easier. That said, cross-posting is extremely easy between the two. There are huge creators like Justin Welsh to cross-post identical content between both. I would say writer for Twitter, then cross-post on LinkedIn.
Nick from FirstHR
@nathan_may1 Agree. I think Twitter is becoming a universal social network for the tech community because it is suitable for both work and leisure.
Nick from FirstHR
@nathan_may1 @olenabomko Any opinion on which is better? :)
Ghost Kitty
The LinkedIn Inbound Playbook
The LinkedIn Inbound Playbook
Comment Deleted
Carmen Judson
Twitter is better for reaching a younger audience.
Emma Jon
Receive SMS Online
Receive SMS Online
Twitter
Ghost Kitty
The LinkedIn Inbound Playbook
The LinkedIn Inbound Playbook
Comment Deleted
Nick from FirstHR
@olenabomko B2B Enterprise sales are unsuitable for Twitter, but who knows what will happen in a few years.
Ghost Kitty
The LinkedIn Inbound Playbook
The LinkedIn Inbound Playbook
Comment Deleted
Sean Ward
Twitter is growing and wont stop any time soon! Adding long form video, short form video, creator compensation, etc is literally turning it into the everything app. But ultimately, it depends on the target market... If you're targeting old guys in suits, probably stick to LinkedIn.