The best social for a startup: Twitter or LinkedIn?

@franksondors I also thought this way all my life until my friends and I started making B2B sales via Twitter.😅

@nickanisimov cold DMing people?

@franksondors They developed their account, got followers, and sold through posts.

@nickanisimov Can confirm! I run a newsletter where we break down how creators grow on social media and for the folks cross-posting on LinkedIn/Twitter it usually started as Twitter. LinkedIn was just an extension of that but most of the value (e.g., people coming to you with deals, being able to bring that audience to the startup you're working on, etc.) is stronger on Twitter. LinkedIn doesn't make it very easy to have 1:1 interactions in the way that Twitter does because LinkedIn has a lot of in-mail limitations. It's also easy to beak into "communities" (e.g., any niche like Ecomm, Newsletters, VC investors, etc.) on Twitter - its algo rewards useful replies and so if you're consistently replying to someone's tweets, they know who you are (roughly), and intros become easier. That said, cross-posting is extremely easy between the two. There are huge creators like Justin Welsh to cross-post identical content between both. I would say writer for Twitter, then cross-post on LinkedIn.

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@nathan_may1 Agree. I think Twitter is becoming a universal social network for the tech community because it is suitable for both work and leisure.

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@ritu_soni Agree!

@mahnoor_ahmed 🤝

@carmen_judson Sure!

@olenabomko B2B Enterprise sales are unsuitable for Twitter, but who knows what will happen in a few years.

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@weansard True!