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    Viral dance moves for marketing campaigns

    Amara Pope
    6 replies
    Viral dance moves for marketing campaigns continue to be #trending - do you believe that they continue to be an effective marketing strategy, or have we seen consumer exhaustion and boredom over this promotional tool? https://www.marketingdive.com/news/coke-taps-tyler-the-creator-for-dance-focused-zero-sugar-campaign/595518/

    Replies

    Benoit Chambon
    koinju
    What if the Shmoney dance would have been released on TikTok...?
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    Asad Ali
    I mean with TikTok it's quite relevant and will continue to be a hot trend. Interested to see if b2b businesses start incorporating this
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    Süheyla Şeker
    Dive
    A lot of my dancer friends make money from tiktok. It's a very active platform, you can reach large audiences. There are a lot of dancers who share their dances with social media and have a serious fan base.
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    Amara Pope
    @suheyla_seker but what about from the customer's end, do you think that we are facing a fatigue with the dance ads?
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    linda lee
    I'm sure you won't be disappointed when you join this very special game, it will make you happier emoji
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