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Viral dance moves for marketing campaigns

Amara Pope
6 replies
Viral dance moves for marketing campaigns continue to be #trending - do you believe that they continue to be an effective marketing strategy, or have we seen consumer exhaustion and boredom over this promotional tool? https://www.marketingdive.com/news/coke-taps-tyler-the-creator-for-dance-focused-zero-sugar-campaign/595518/

Replies

Benoit Chambon
koinju
What if the Shmoney dance would have been released on TikTok...?
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Asad Ali
I mean with TikTok it's quite relevant and will continue to be a hot trend. Interested to see if b2b businesses start incorporating this
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Süheyla Şeker
Dive
A lot of my dancer friends make money from tiktok. It's a very active platform, you can reach large audiences. There are a lot of dancers who share their dances with social media and have a serious fan base.
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Amara Pope
@suheyla_seker but what about from the customer's end, do you think that we are facing a fatigue with the dance ads?
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